A strategic, humanized approach
At MarketSmiths, I learned how to marry poetry with purpose. Copy is most effective when there's a tangible strategy behind it--only then can sexy words come together to do their job. I managed projects from concept to execution, working to achieve clients' goals through website copy, blog posts, email campaigns, brochures, pitch decks, and much more.
Video scripts
On October 19, 2016, the United Nations Foundation bestowed its highest honor--the Champion for Global Change Award--on President Barack Obama. Our team collaborated with 522 Productions to create the video below, which was played before the prestigious award was presented.
Web copy & content marketing
As part of New York City's best copywriting agency, I had the luxury of working with all of the following types of brands (and then some):
B2B
- A queue management and crowd control company
- A workforce management software provider
- A strategically-driven video marketing agency
- A tech consulting/staffing company
- An entertainment and employment lawyer
- A social media agency
- An educational technology provider
- A strategic organizational and leadership planner
- A digital solutions agency
B2C
- An innovative new vaporizer brand
- A doctor of osteopathic medicine
- A fee-only financial advisory firm
- A bespoke suit tailor
- A personal injury and criminal defense attorney
- An online addiction and rehabilitation resource
- A fitness armband company
- A health and wellness app
- An acupuncturist
- A dentist in West Hollywood
Advertising copywriting
In a print campaign for the premier U.S. yarn supplier, I wrote magazine ads to drive retailers and clothing manufacturers to make the switch to high-quality Supima cotton.
