The premier manufacturer of officially licensed sports products
At Forever Collectibles, I was responsible for any and all copywriting tasks, as well as the company's online presence. This included catalog content and web page content, as well as paid and unpaid social media marketing campaigns. These projects involved heavy collaboration with graphic designers, programmers, and the sales team.
Ugly Sweaters by Forever Collectibles
loyalty has a new look
Call them "unusual," call them "ugly"--call them whatever you want. Perfect for holiday parties, Forever Collectibles' sweaters are truly one of a kind. These threads feature team colors and logos with festive designs in a mishmash of organized chaos. Cue the double takes!
Below are some photos we used to market the new line via social media. Check out the sweet promo shot from the Philadelphia Eagles cheerleaders--it was one way to make the sweaters a bit less ugly. There is also a tweet sent to us from Washington Redskins linebacker Ryan Kerrigan, to whom I reached out and sent the 3XL sweater personally.
Social media management
we like to have fun here
In addition to my copywriting duties, I operated the Forever Collectibles social media accounts, such as Facebook, Twitter, and Instagram. Through these channels, I promoted new products and interacted with our customer base. Social media also allowed me to connect to new audiences, as well as solve customer service problems and follow up with fan questions.
Below, you'll find photos we posted on our accounts throughout my tenure. How does that old saying go... When life gives you snow, make a snowman. I think that's how it goes.