...in the sense that right when I get confident, the game changes. The struggle and beauty in social media is the way we have to adapt to these unpredictable changes.
As a member of Generation Y, I am all over social media (see links in footer). Sometimes, I get fed up with the idea of living life through a screen and worrying more about the person people think I am from my profiles rather than who's in here (*pats chest*). But the truth is: We can't expect to be capable of adapting to the rapidly changing environment that is social media unless we're an active part of the community.
Perhaps my most popular tweet of all time, I shared a sarcastic love letter I wrote to actress Emma Roberts and she retweeted it to over a million followers (at the time). That means she read it, right? I never heard back...
For April Fools' Day, our content team designed a social media campaign introducing the new direction of Movers.com: 123PuppyMovers.com. I created a fake press release for the campaign and developed a script for a fake press conference, which we live broadcasted on Meerkat/Periscope and shared on Facebook.
In coordination with a radio campaign we ran on NJ 101.5, I helped put together and promote a giveaway for Movers.com, featuring an overnight "survival kit."