How Do You Make Someone Give a Shit?

Perhaps the most important factor in all of communication, business, and art is your audience. This is especially true when it comes to writing. Simply put, there is no way to succeed in any of these categories if nobody cares about your message, your product, or your service — if it doesn’t resonate with your audience. If you are creating art for the right reasons, you may not concern yourself with what others think. But if you want to become successful in any field, a person other than you is eventually going to have to give a shit.

The question is: How do you make someone care?

If you’re anything like me, you wonder whether or not your writing will resonate with people every time you hit “Publish.” But this type of worrying is good; this type of fear is important. If you aren’t at least a little concerned when submitting your work, then the story isn’t finished. You haven’t poured enough of yourself into the piece to become emotionally attached to it. And if you aren’t invested in the product, what makes you think other people will be?

So, how do you make someone give a shit?

You can’t. But if you give a shit, that’s a start.